Key Investment Principles

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Understand markets

1. Let markets work for you

2. Take risks worth taking

3. Invest, don't speculate

Harness their power

4. Hold multiple asset classes

5. Practice smart diversification

6. Keep costs low

Know yourself

7. Don't confuse entertainment with advice

8. Manage your emotions and biases

Work your plan

9. Avoid common investment mistakes

10. Plan for the long term—and stay the course!

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CIBC Private Wealth consists of services provided by CIBC and certain of its subsidiaries: CIBC Private Banking; CIBC Private Investment Counsel, a division of CIBC Asset Management Inc. (“CAM”); CIBC Trust Corporation; and CIBC Wood Gundy, a division of CIBC World Markets Inc. (“WMI”). CIBC Private Banking provides solutions from CIBC Investor Services Inc.(“ISI”), CAM and credit products. Insurance services are only available through CIBC Wood Gundy Financial Services Inc. In Quebec, insurance services are only available through CIBC Wood Gundy Financial Services (Quebec) Inc.

CIBC Private Wealth services are available to qualified individuals. The CIBC logo and “CIBC Private Wealth” are trademarks of CIBC, used under license.